When proposing a solution for the lack of education on intersectionality I knew that research strategy was key in delivering an effective campaign. The data gathered from lgbtq+ activists and a community survey from San Francisco concluded that most lgbtq+ folx identify outside of gay, lesbian, or transexual creating a lack of empathy for identities beyond the lgbtq+ acronym. This research shaped the identity of my campaign from typography, color scheme, and deliverable.To read more about my research click
here.
